Workshops & Seminars
Monday, June 15
9:30am - 12:00pm
2:30pm - 5:00pm
After lunch we focus on maximizing revenue already within reach—both from inbound opportunities and existing client relationships. Attendees will refine how they position value, structure offerings, and capture more from each interaction without relying on price-driven conversations. The session also explores strategies for expanding "share of wallet" within current accounts while proactively managing and neutralizing common objections. With a focus on real-world application, this session delivers actionable techniques that can immediately improve conversion rates, increase revenue per trip, and drive more consistent results.
Speaker: Victor Antonio
Tuesday, June 1610:00am - 12:30pm
Ready to put your business acumen to the challenge? This immersive and fun competition is designed to stress-test your leadership in real time. Attendees will be divided into growth-stage scenarios—ranging from small to midsize fleets (10-20 vehicles) in the "grind" phase to larger, seasoned operations focused on acquisition, succession, and legacy. Working in teams, you’ll navigate a series of high-pressure challenges across five critical disciplines: operations, financial/cash challenges, team culture, service quality, and revenue growth. With some guidance from industry veterans, this session utilizes a competitive game format to showcase the best ideas in the room. From mastering the art of replacing yourself to handling service failures in the field, each table must collaborate to provide tangible, creative solutions to win over the judges. With bonus rounds and points awarded for out-of-the-box thinking, only one team from each scenario will emerge victorious. Come prepared to argue your strategy, learn from your peers, and walk away with a playbook for your company’s next stage of evolution.
Speaker: Ken Lucci
9:30am - 12:00pm
Elevating Your Sales Engine with Strategy, Structure, and Scalable Growth (Part 1)
This strategic morning session challenges operators to take a fresh look at how their sales efforts are structured and where opportunities for refinement exist. Attendees will explore how top-performing companies build intentional, repeatable sales processes while shifting focus toward leading the business at a higher level. The session also examines how to strengthen or evolve a sales team—covering hiring, compensation, and sharper targeting through a clearly defined Ideal Client Profile (ICP). Even well-established operators will walk away with practical ways to tighten alignment, increase accountability, and position their sales function for continued growth.
2:30pm - 5:00pm
Unlocking Revenue Opportunities Through Advanced Upselling, Client Expansion, and Objection Strategy (Part 2)
After lunch we focus on maximizing revenue already within reach—both from inbound opportunities and existing client relationships. Attendees will refine how they position value, structure offerings, and capture more from each interaction without relying on price-driven conversations. The session also explores strategies for expanding "share of wallet" within current accounts while proactively managing and neutralizing common objections. With a focus on real-world application, this session delivers actionable techniques that can immediately improve conversion rates, increase revenue per trip, and drive more consistent results.
Speaker: Victor Antonio
Tuesday, June 16
10:00am - 12:30pm
Stages of Your Business Roundtable Competition
Ready to put your business acumen to the challenge? This immersive and fun competition is designed to stress-test your leadership in real time. Attendees will be divided into growth-stage scenarios—ranging from small to midsize fleets (10-20 vehicles) in the "grind" phase to larger, seasoned operations focused on acquisition, succession, and legacy. Working in teams, you’ll navigate a series of high-pressure challenges across five critical disciplines: operations, financial/cash challenges, team culture, service quality, and revenue growth. With some guidance from industry veterans, this session utilizes a competitive game format to showcase the best ideas in the room. From mastering the art of replacing yourself to handling service failures in the field, each table must collaborate to provide tangible, creative solutions to win over the judges. With bonus rounds and points awarded for out-of-the-box thinking, only one team from each scenario will emerge victorious. Come prepared to argue your strategy, learn from your peers, and walk away with a playbook for your company’s next stage of evolution.
Speaker: Ken Lucci
